Business development and marketing can be costly, so it’s important to find the right partner that can operate in a lean and flexible way, especially when entering a new market or scaling up a business.

JBPRM is a specialist business development and marketing company for the power, process and energy sectors that has found its niche by offering a tailored service to help clients get the first deals coming in before they commit to sizeable marketing investment.

“It’s a real difficulty for new entrants to a market,” says Jonathan Brindley, founder and managing consultant at JBPRM, “how to get from the pre-launch of a product stage to winning those all-important first orders, when you have a small budget and limited market knowledge and contacts.”

Jonathan set up JBPRM to help companies entering his sector to bridge the gap, by providing an expert, targeted service to enable clients to connect quickly with the right people to bring each business on to the next stage.

As a professional with decades of experience in the power and process industries, he works as an extension of his customers’ teams, providing the industry knowledge and, aided by a flexible team with specialist skills, a complete solution for companies looking to develop or enter his specialist sectors.

Adapting to each customer’s budget and business plan, the agency devises and delivers a business stream development service supported by a full digital marketing capability – from SEO to technical copywriting to strategic account planning and execution. JBPRM can work as a sales office that syncs seamlessly with COOs, sales directors, or owner/MDs.

When it comes to power, process and energy, the agency boasts a high level of market understanding and contacts, with decades of experience in the team working in the firm’s specialist sectors. So, from day one, customers are talking to an agency that understand the business and terminologies within the process, power, and energy sectors, saving time and money all round.

The agency has clients from around Europe involved in the energy transition (renewable generation, the hydrogen economy, carbon capture, utilisation and storage (CCUS) and related industries) and is therefore well versed in the overriding issues facing the main players in the sector.

In addition, the agency has connections with all the trade bodies in the UK, as well as some on the continent, and has experience of taking innovations through industry funding projects, such as Innovate UK and Catapult.

As well as catering for companies that have limited resources for undertaking standalone product/service launch campaigns, the agency also helps small- to medium-sized companies that are looking for a technical marketing agency that speaks their language and understands the sector in which they operate or wish to operate.

 

JBPRM has delivered some impressive results so far:

  • In 2021, JBPRM generated £5m worth of sales with an oil & gas client after only 12 months. This involved JBPRM taking the client through the procurement process through to closing the deal, with numerous on-site meetings.
  • In 2022, JBPRM introduced a Dutch client to a multi-million-pound project amongst a list of many other opportunities in its sales process. JBPRM also promoted the client through social media and a speaking-event campaign, to the point where the client is now seen as the leading authority in the UK for its specialist approach.
  • In 2023, JBPRM began working with a French software solutions company to introduce its solution into the UK water and mid-stream oi& gas sectors. JBPRM provided a full events campaign and direct contact campaign, resulting in advanced talks with key companies within four months.

 

“We are able to achieve good results because we understand our markets and work transparently and honestly with our clients,” says Jonathan. “Then, each team member is a specialist in their marketing, business development or communications area. This means we have the expertise in-house to quickly build and execute a business development plan,” he adds.

“Where we really set ourselves apart is having the ability to go and talk to the right people in the right places of the market and close sales opportunities,” stresses Jonathan.

The agency, based in Newark, Notts, offers a Business Development Toolbox, where customers can make use of agency services such as direct marketing, face-to-face industry visibility at events, in-person sales assistance, customer relationship management, customer account management and progress reports. This is part of the agency’s Virtual Business Development Office, which can act as an extension of the customer’s sales team, progressing opportunities and managing relationships.

Among the range of marketing and communications services, JBPRM offers a Go-to-Market service to help clients structure and execute their launch programmes, with the agency assisting at each stage, from understanding the client and their ideal customer, through the necessary steps to deciding the best routes to market.

“JBPRM has come a long way since its launch in 2017 and we have grown and adapted our business to match our clients’ needs. What is gratifying for us is that we have had clients saying they had been looking for the right partner for ages with no results, until finding us. I know that it’s a great asset for companies to have a knowledgeable agency they can rely on as an extension of their own business,” concludes Jonathan.