RS Components (RS) and Allied Electronics (Allied) are placing a greater focus on their Private Label business with the launch of the new RS Pro brand, creating a single unifying value proposition for their private label product range
The RS Pro range of more than 40,000 high-quality, competitively priced industrial products and electronic components will evolve and expand, extending its reach in the UK, Europe, Asia Pacific and North America.
The RS Pro range offers customers a choice where the combination of quality, performance and price create exceptional value. To ensure customers have complete confidence in the RS Pro offering, all products and components will now be backed by the RS Seal of Approval, representing leading industry standards for audit, inspection, test and certification.
The RS Pro range will be more visible and accessible to customers and will be easier to purchase online. The size and reach of the range around the world will be grown by identifying opportunities in the portfolio to continuously introduce new products.
Kurt Colehower, President, RS Private Label, commented: “We want to build a global product brand that is synonymous with quality, performance and value. RS Pro provides the platform to offer customers a clear value option and allows us to work closely with our key suppliers to fill out specific product categories. RS Pro represents our legacy of more than 75 years of offering our customers proven products at competitive prices.”
