Brady, a leading manufacturer for printing systems and materials, announced the launch of the BBP™33 Label Printer. Brady’s new, easy to use printing system features “drop-in” supplies that allow users to perform a complete supply changeover in less than 20 seconds, with no adjustments or calibration needed.

Designed to make label making faster and easier, BBP™33 was built for users who need frequent material changeovers. The new label printer also helps to save costs and improve productivity by eliminating wasted blank labels by quality printing on the first label. 

“Time spent to set up a printer can be very frustrating”, says Hilde De Swerdt, EMEA Product Marketing Manager for Printing Systems. “With BBP™33, we reduced setup time to an absolute minimum. Customers who regularly change materials in their printer will love this product. It is easy and intuitive and users will be able to create top quality labels without any training at all. ”

Printing on 600 label parts and 40 different materials, BBP™33 handles a wide range of die-cut labels for product, wire and laboratory identification, as well as a full range of safety and facility label materials.

Safety and Facility Identification

In any facility, BBP™33’s versatility delivers a cost-effective solution across the spectrum of safety & facility identification.  Included in the new printer’s portfolio are Safety, Equipment Identification, Lean, Indoor and Outdoor signage, printable on durable materials able to withstand extreme environments. Everything from photo-luminescent exit signs to GHS compliant signage and pipe markers can be produced using only one printer. Customers can now choose between the BBP™31 sign printer standalone version or the BBP™33 PC-based model depending on their preference. All BBP™31 standalone sign printer materials, and more, can be used with the BBP™33.

The BBP™33 printer is also compatible with Brady’s software programs, including Markware™, LabelMark™ and CodeSoft™ labelling software.  These label software programs allow fast label and barcode creation and symbol and data importation.

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About the company

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, spill control and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, mass transit, education, medical and a variety of other industries. Brady’s fiscal 2011 sales were approximately $1.34 billion. More information is available at